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your brand's persona

Unleash

Get a Tone of Voice that charms readers and builds your identity.

Tone of Voice Strategy

  • What is conversion copy?
    Conversion copy is powerful writing that boosts revenue across your sales channels. A blend of creativity and conviction, conversion copy drives action by stripping away jargon and using empowering or emotional writing to sell your offer.
  • What is UX copy?
    UX copy is the subtle text that makes digital experiences come alive for users. It's the instructions on payment pages, the labels in website menus, or even the error messages that let users know something is wrong. Anything viewed on a digital screen - from apps to video games, needs fine-tuned UX copy to maximize function and convenience.
  • Content marketing explained
    Content marketing is the art of educating, informing, or entertaining readers in order to turn them into customers. By publishing eBooks, blogs, reports, newsletters, or other long-form material, your brand earns valuable alone time with customers, helping you build an audience and drive traffic into your sales pipeline.
  • Understanding your Tone of Voice
    A Tone of Voice is your brand's on-page personality, ie. the way your message sounds to readers. Everything from grammar, language, prose, and even punctuation contributes to your Tone of Voice. Standing out with a consistent and meaningful style of writing allows brands to builds immeasurable trust and stand out from the competition.
  • Service overview
    Action-inspiring copy that showcases your product or service. Applicable for: websites, landing pages, online stores, eDMS, advertising space, brochures, video scripts and more.
  • Benefits
    Boosts conversion rate/sales revenue Raises your click-through-rate Increase open rates on eDMs Optimise your ad spend and ROI Reduce bloated or unsightly text with improved brevity.
  • Inclusions & deliverables
    Virtual project discussion (one hour) SEO and keyword research built-in Basic HTML markup (if required) Word or PDF file with copy deck per wireframe Stakeholder collaboration Two rounds of edits.

Designed for digital

Break through the algorithm with best-practice message guidelines for every channel, helping you go social, get blogging, or greet inboxes with maximum impact.

Meet your reader

First encounters can be tricky. Our in-depth reader personas tell you who's on the other side of your words, so your audience is always at the heart of every message.

The virtual greet just got easier.

Creative disputes settled

Great minds don’t always think alike. That’s why we set out creative and message guidelines that your whole team can follow, helping your writers, designers and developers team up for success.

Bond without borders

Cut through lingual barriers with market-localized messaging that gives your brand a seat at the table. Whether you're regional or global, every reader will see the best of your brand.

What is a Tone of Voice?

A Tone of Voice is your brand’s unique style of writing, including the grammar, prose, and punctuation used in your marketing. A tone of voice is an element of your brand’s identity in the same way as a logo or tagline.

Why Stone & Stylus?

Data driven

Made by man

Easy
edits

We use market insights and industry data to find words that sell, giving you an edge on the digital battleground.

It’s strength in numbers like you've never known.

We prefer natural intelligence over the artificial sort. That's why our copy is written with heart and fingers — not software.

Your readers will adore it.

Our experienced copywriters live for the feedback loop, making stakeholder management flow like poetry.

Deadlines and approvals just got simpler.

WORK WITH US
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