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Little words with

big results

Stunning micro copy that keeps eyes on your site.

UX Copywriting

  • What is conversion copy?
    Conversion copy is powerful writing that boosts revenue across your sales channels. A blend of creativity and conviction, conversion copy drives action by stripping away jargon and using empowering or emotional writing to sell your offer.
  • What is UX copy?
    UX copy is the subtle text that makes digital experiences come alive for users. It's the instructions on payment pages, the labels in website menus, or even the error messages that let users know something is wrong. Anything viewed on a digital screen - from apps to video games, needs fine-tuned UX copy to maximize function and convenience.
  • Content marketing explained
    Content marketing is the art of educating, informing, or entertaining readers in order to turn them into customers. By publishing eBooks, blogs, reports, newsletters, or other long-form material, your brand earns valuable alone time with customers, helping you build an audience and drive traffic into your sales pipeline.
  • Understanding your Tone of Voice
    A Tone of Voice is your brand's on-page personality, ie. the way your message sounds to readers. Everything from grammar, language, prose, and even punctuation contributes to your Tone of Voice. Standing out with a consistent and meaningful style of writing allows brands to builds immeasurable trust and stand out from the competition.
  • Service overview
    Action-inspiring copy that showcases your product or service. Applicable for: websites, landing pages, online stores, eDMS, advertising space, brochures, video scripts and more.
  • Benefits
    Boosts conversion rate/sales revenue Raises your click-through-rate Increase open rates on eDMs Optimise your ad spend and ROI Reduce bloated or unsightly text with improved brevity.
  • Inclusions & deliverables
    Virtual project discussion (one hour) SEO and keyword research built-in Basic HTML markup (if required) Word or PDF file with copy deck per wireframe Stakeholder collaboration Two rounds of edits.

Gain closure

Close more leads with interface copy that elevates your payment or contact forms. We simplify the abstract to get users over the finish line and into your CRM.

Cart abandonment has nothing on your brand.

Keep fingers on screens

From swipes to likes, interaction is the lifeblood of your digital strategy. Drive up engagement with inviting UX that keeps fingers all over your brand.

Raise your form

Get more responses from surveys or contact forms with UX that follows your Tone of Voice. That means more data for your brand and less guesswork for your marketing.

Written for meta and minds

Like a match made in heaven, our UX serves your users and tech in perfect harmony. We can format, organise, or tag copy with HTML to make go-live a formality.

Automate your success

Easily help customers with lost orders, refunds, or queries even while you sleep. Our instructions or chat-bot scripts minimise user effort, reducing complaints and downtime with enhanced clarity.

Compare copywriting

Image by Guns

Conversion
Copy

Compelling writing that stimulates interest in your product or service and drives sales.

UX
Copy

Instructive text designed for product interfaces, digital tools, apps, and more.

Why Stone & Stylus?

Data driven

Made by man

Easy
edits

We use market insights and industry data to find words that sell, giving you an edge on the digital battleground.

It’s strength in numbers like you've never known.

We prefer natural intelligence over the artificial sort. That's why our copy is written with heart and fingers — not software.

Your readers will adore it.

Our experienced copywriters live for the feedback loop, making stakeholder management flow like poetry.

Deadlines and approvals just got simpler.

WORK WITH US
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